Face Serums: Top Picks for All Skin Types & Concerns

by BiE - Beauty in Everything
Face Serums: Top Picks for All Skin Types & Concerns

If you’re looking to amp up your skincare routine with a product that offers a bigger, more powerful dose of active ingredients than a cleanser or moisturizer, a face serum may be the answer. Designed to nourish, protect, and hydrate your skin, face serums are a great next step after cleansing and before moisturizing.

Whether you're in search of an ultra-hydrating serum to moisturize your dry skin or are curious to find out which serum is the absolute best for the face, there's a bottle on this list that's perfectly tailored to your needs. 

What You Need to Know About Serums 

Applying the serum is the one step in our daily skin care regimen that we should not skip. The best face serums target a variety of skin concerns at once and offer a highly concentrated, strong dose of active ingredients to the skin. Serums can carry smaller molecules deep into the skin, where they are most effective, whether they are antioxidants, peptides, botanical agents, or any other number of ingredients.

A serum is applied first, quickly after you've cleansed your skin because it is lighter and delivers active substances to the skin more quickly. The next step is to apply a moisturizer or face cream because sealing the serum will help you get the most out of it. Think of a serum as the secret weapon for treating skin issues like discoloration, dullness, fine lines, or acne — and a moisturizer as the key to hydrating your skin.

Benefits of Using a Serum

  • Quick Absorption 

    In terms of skin care products, serums are less heavy than moisturizers. The serum can be absorbed into your skin more readily due to its thinner viscosity. A face serum is therefore a great starting point for layering.
  • Soothes sensitive skin 

    For people with sensitive skin types, serums with their mild formulations are most effective.
  • Reduces the visibility of wrinkles and fine lines

    Retinol is one chemical found in several face serums that may help lessen the appearance of fine lines and wrinkles.
  • Protects skin from future damage and free radicals

     Vitamin C and vitamin E-rich serums protect the skin from oxidative damage caused by pollution and ultraviolet (UV) light, which are causes of early aging and wrinkles.
  • Has the potential for more visible results

    Compared to other kinds of skin creams, the higher concentration of active ingredients in serums may provide more visible results.
  • Feels light on your skin 

    Face serums don’t feel heavy or greasy on skin, because they absorb quickly.

Luckily, there's a world of options out there, including vitamin C serums and thirst-quenching formulas infused with peptides, to suit whatever your skin type and concerns may be. We've got a list of the best face serums below so keep scrolling to find your new favorite.


Types of Serums 

When it comes to choosing a skin serum, it’s important to recognize there are different types of serums, as well as specific ingredients to look for based on your goals.

In general, face serums fall into the following categories:

  • anti-aging serums
  • skin-brightening serums
  • hydrating serums
  • acne-prone and sensitive skin serums

Which serum is best for oily skin? 

The best face serums for oily skin penetrate your skin and balance the excessive sebum keeping your face conditioned. As a result, they transform your dull-looking skin into glowing and radiant skin. And, for oily skin, a light, water-based serum works well. Oily skin needs serums that regulate the production of skin's natural oil, and ingredients like geranium oil and vitamin C work well.

Which serum is best for dry skin? 

Dry skin can greatly benefit from hydrating face serums layered with rich moisturizers. Look for serums made with humectant ingredients that draw moisture from the air and infuse it into the skin. Keep an eye out for serums made with peptides, plant-derived lipids, amino acids, and antioxidants such as Vitamin E.

BiE offers some efficacious face serums that address every skin concern and are suitable for different types of skin. Keep reading to discover the best serum for you.


How to Use Serums? 

According to experts, applying a face serum as a base layer under heavier products like moisturizers, sunscreen, and makeup is the best way to use it.

Normal skin types often only need a mild cleanser and a daily broad-spectrum sunscreen, but it's beneficial to establish a healthy, preventative skincare routine no matter what your skin type may be. Doing so may help avoid oxidative damage, dehydration, discoloration, premature skin aging, and wrinkles.

After cleansing and toning your skin, you can apply a face serum once or twice each day. Consider it the step that follows cleansing. 

A Guide to Using Beauty By BiE’s Serums  

  1. Plumped! – Plumping Serum 

This is the best face serum for all skin types. It acts as a skin-hydrating agent as it replenishes the skin barrier and enhances the production of collagen, promoting a plumped look.

Key Ingredients –

Collagen: Enhances the biosynthesis of collagen in the skin, and provides you with a glowing youthful look, plus revitalized skin. Delivering plumped skin with a cushioned look is a key feature of this ingredient.

Stem Cells: This ingredient has been scientifically and medically proven to completely revolutionize the skincare game. It is the best hydrating serum as it breathes life into your skin cells and helps them repair themselves.

Geranium Oil: Calming and soothing for the skin. Helps in hydration and balances the production of sebum and natural oils making it the best serum for both oily and dry skin.

How to use –

After cleansing, take 6 small blobs. 

Spread evenly over your face, around the eyes, and neck. 

Pat lightly for better absorption.

Refer to article 



  1. Guardian- Pollution Shield Serum 

This anti-pollution expert is also one of the best serums for all skin types. It prevents sun photo-aging and oxidative pollution damage.

Key Ingredients –

Squalane: Provides exceptional hydration by slowing down trans-epidermal water loss and deeply moisturizes without leaving an oily finish.

Ascorbyl Glucoside: The most stable form of the favored Vitamin C. It converts into an L-ascorbic acid which is a choice ingredient to aid in skin brightening, protection from sun damage, discoloration, and pigmentation making it the best face serum for sensitive skin.

Vitamin Complex: An all-in-one, powerhouse blend vitamin compound containing vitamins B3, B5, B6, C, and E. This nutrient-rich blend enriches the skin and ensures ultimate protection. It is a suitable serum for all skin types.

How to use-

Take one pipette and apply on each side of your cheek. 

Gently pat it on your face and neck and abstain from rubbing it in.

 Refer to article 


  1. Super Peptide Turn-Around Serum 

This serum is the best serum for sensitive skin and also one of the best serums for combination skin. It is an amazing addition to your skincare routine that restores youthful firmness and elasticity, and promotes cell vitality.

Key Ingredients

Hexapeptide-8 & Caprylyl Glycol: A one-of-its-kind anti-wrinkle hexapeptide with a mechanism that emulates Botulinum Toxin. It is an excellent ingredient to reduce the depth of wrinkles, especially around the eyes and on the forehead.

Palmitoyl Tetrapeptide-7 & Palmitoyl Tripeptide-1: A type of synthetic peptide composed of many amino acids to reduce skin inflammation and skin damage. 

Amino Acids: To boost the reproduction of your skin’s antioxidants and give it an overall healthy and smooth appearance.

How to use

Take 3-4 pumps.

Gently pat on your face and neck in an upward and outward direction. 


  1. Pro Youth Serum 

This serum is the best face serum for dry skin. This anti-aging expert fights back on two fronts—softening wrinkles, while also repairing skin damage and recharging stressed skin.

Key Ingredients –

CoQ10: Enhances the making of CoQ10 which is a naturally occurring compound in our body but whose production decreases with age. It works to energize cell activity, nourishes your skin cells, and helps to achieve an even skin tone. 

Amino Acid Complex: It aids in reducing skin's texture, by maintaining its levels of hydration and keeping the skin barrier healthy.r.

Glyceryl Glucoside: A multifunctional anti-aging and cell-boosting active ingredient targeting tired, stressed, or mature skin to re-activate the power and appearance of youthful skin.

How to use –

Take 3-4 pumps and gently pat on your face and neck. 


Tips for Better Absorption

  •       Use feather-light finger taps all over your face to ensure the serum is absorbed completely.
  •       Using the right quantity is important to be able to see results over some time.
  •       Works best when applied directly on a double-cleansed face or after water-based serums. Layer it with sunscreen during the day.


Bottom Line 

Face serums are lightweight products that contain a high concentration of active ingredients. They absorb quickly into your skin, making them an excellent next step after cleansing.

There are many different types of serums, each with a unique purpose and formulation. Serums help to brighten your skin or reduce blemishes, while others focus on boosting hydration or fighting the signs of aging. Knowing what your skin needs is the primary step to choosing a good face serum.

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