QUEENIE SINGH - Founder & CEO

Queenie Singh is a prominent personality who exemplifies the power of metamorphosis. With a diverse background as a former Miss India, model, makeover columnist, and holistic wellness practitioner, Queenie has always been associated with holistic beauty. She is a living testament to the transformative nature of personal growth and embracing one’s true potential.  At the core of Queenie’s journey, lies an unwavering passion for clean beauty and daily routines. She starts her mornings with a calming session of yoga followed by an exhaustive AM skincare routine. Throughout the day she satiates her mind and body with wholesome food and a healthy dose of vitamins. She firmly believes that achieving realistic beauty goals requires a combination of knowledge, discipline, and a willingness to make positive changes in our lives. Having experimented with beauty and skincare all her life, Queenie uses her wealth of experience to guide you towards your own personal transformation.  Queenie’s impact extends far beyond her own story. Throughout her career, she has empowered 10 MILLION+ women to discover their inner strength and confidence through makeovers. Her unique coaching approach enables people to feel powerful and comfortable in their own skin, unlocking their full potential.

QUEENIE SINGH - Founder & CEO

Queenie Singh is a prominent personality who exemplifies the power of metamorphosis. With a diverse background as a former Miss India, model, makeover columnist, and holistic wellness practitioner, Queenie has always been associated with holistic beauty. She is a living testament to the transformative nature of personal growth and embracing one’s true potential.  At the core of Queenie’s journey, lies an unwavering passion for clean beauty and daily routines. She starts her mornings with a calming session of yoga followed by an exhaustive AM skincare routine. Throughout the day she satiates her mind and body with wholesome food and a healthy dose of vitamins. She firmly believes that achieving realistic beauty goals requires a combination of knowledge, discipline, and a willingness to make positive changes in our lives. Having experimented with beauty and skincare all her life, Queenie uses her wealth of experience to guide you towards your own personal transformation.  Queenie’s impact extends far beyond her own story. Throughout her career, she has empowered 10 MILLION+ women to discover their inner strength and confidence through makeovers. Her unique coaching approach enables people to feel powerful and comfortable in their own skin, unlocking their full potential.
“

A product is only a product until it starts to make a difference in your life

”

Makeovers

Queenie received 10,000+ applications to her Mid Day Makeovers column every week from captivated readers wanting to undergo their own transformation. She empowered them to change their perspective and embrace their own journeys of self-improvement, creating a positive difference in each of their lives.

BiE - BEAUTY IN EVERYTHING
My mission is to empower individuals to embrace their inherent beauty through revolutionary products, tech-enabled development, and signature skincare routines. I believe that true transformation is possible at every stage of life, and BiE is dedicated to scaling our expert formulations to reach millions of people on their self-love journeys. I am driven by a desire to formulate products that I can trust on my own skin. Our collective vision is to become India’s leading clean skincare brand, revolutionizing the way people experience skincare. We are committed to developing the most potent products that feel luxurious and are clean for your skin. At BiE, we envision a world in which every person realizes their best version and embraces the beauty that lies within them.
Queenie Singh
BiE - BEAUTY IN EVERYTHING
My mission is to empower individuals to embrace their inherent beauty through revolutionary products, tech-enabled development, and signature skincare routines. I believe that true transformation is possible at every stage of life, and BiE is dedicated to scaling our expert formulations to reach millions of people on their self-love journeys. I am driven by a desire to formulate products that I can trust on my own skin. Our collective vision is to become India’s leading clean skincare brand, revolutionizing the way people experience skincare. We are committed to developing the most potent products that feel luxurious and are clean for your skin. At BiE, we envision a world in which every person realizes their best version and embraces the beauty that lies within them.
Queenie Singh