The discussion about sustainability and the environment has shifted significantly in recent years. Low-waste living and recycling have well and truly entered the mainstream as an increasing number of people contemplate their impact on the environment and how they can minimize it.
Consumers have started seeking authenticity and transparency. They are now aware of their power to promote positive change within the industry. 2022 will be the year that the industry will be held accountable for its diversity and more eco-conscious choices. This trend forecast will focus on how the world of beauty will become a more ethical and conscious space for all.
The Clean Beauty Revolution
The beauty boom continues, fortunately into the realm of clean beauty. We may be aware that the beauty industry is not as glossy as it seems. Toxins and synthetics in mainstream cosmetics can be harmful to our health and the environment. It's no surprise that beauty aficionados are wondering what we really apply to our skin, given the concoction of chemicals indistinguishable to the everyday beauty user.
This year's trend is all about detoxing, adopting a more natural approach. The focus is on healthy living, which includes avoiding harmful foods and cosmetics. This year gave birth to a new age for eco-conscious beauty, from paraben-free to plastic-free.
People all over the world are looking for ways to reduce waste in all aspects of their lives, from the products they buy to the skincare they use. We at BiE are delighted that sustainability is getting the attention it deserves. From the safe ingredients we use to the sustainable packaging we create, we seek to integrate our clean beauty philosophy to every element of our sustainable skincare. Read on to learn more about eco-friendly skincare packaging and why it's as sweet as it sounds.
Why Sustainable Cosmetic Packaging Matters
Since a high percentage of companies use plastic for packaging, toxic waste production is at an all-time high. At its core, sustainable living doesn’t have to be complex. To make it easier to go clean, we recommend sticking to a simple, golden rule: Do your best to avoid anything that can’t be reused, recycled, or replaced. In many cases, this can be as simple as avoiding anything that contains plastic.
This is because most plastics don’t break down. Instead, they’re tossed into landfills or the ocean, where they stay forever, harming the environment and marine life. Worse still, plastic in the ocean and soil can degrade over time, leaving behind micro plastics that can damage soil quality and pollute waterways. This indicates the urgent need for environmentally friendly packaging.
The sustainable packaging that we use for all of our products avoids all these issues, and gives you a chance to choose eco-friendly skincare that’s every bit as green as it claims to be.
Go Clean With BiE
These are just a few of the ways of doing our bit to support the earth:
We use safe and ethical ingredients. Our products are infused with 100% clean ingredients, including potent botanical extracts and minerals. We use renewable resources, and source them in the most sustainable ways. We have a strict ingredient philosophy - you won’t find any harmful or toxic ingredients like petrochemicals, talc, or parabens on our labels. What you will find are clean and potent ingredients that nourish your skin.
Our products are packed with powerful, organically sourced ingredients. These formulations aim to put 'result-oriented' back in your skincare vocab.
Our line is Cruelty-Free. We never, ever test on animals or use animal-derived ingredients.
BiE is a conscious brand for a conscious consumer. Stemming from the thought of doing our bit for the planet, we made the choice of using eco-friendly packaging. Glass is safe and easy to up-cycle.
Take The First Step
Innovation and sustainability in packaging is another milestone for the cosmetic industry. Choosing eco-conscious packaging should be a key part of your beauty choices. Look for compostable, refillable or reusable packaged beauty products or even better choose products with zero packaging! Swap plastics for bamboo, glass or aluminium. As companies divert from single-use materials and design for the planet in mind, the latest advancements mean the beauty world can become a more environmentally friendly place.
This year’s beauty trend forecast focuses on brands being held accountable for their impact on the environment and consumers implementing eco-friendly practices into their daily routine. Now more than ever, it’s time to collectively work towards a cleaner and better lifestyle. So go clean today and do your part for the better.