A word that one hears bandied about a lot these days is ‘clean beauty’. Does it refer to the outward cleanliness? Not really, although that’s important too. But dig deeper (literally!). It’s the stuff that goes on your face, skin, and hair that determines what you are really going to look like on the outside. And that’s what ‘clean beauty’ is, in a nutshell.
At BiE, we are committed to the concept of ‘clean beauty’. It’s not just a fancy term with us, but underlines every skincare product we create for you. Which means they contain only safe and natural ingredients, and have been made using clean methods.
So, here are 5 reasons why ‘clean beauty’ is trending:
- Growing awareness amongst people. Clean beauty has gained immense popularity recently from the rise in environmental and general awareness amongst users. People are now more conscious of what they eat, what they put on their face and hair, thanks to the easy information available on the internet.
- Cruelty-free – None of these beauty products are tested on animals while they are being developed.
- Eco-friendly – Not only are these products environmentally friendly in production but also in packaging. All of BiE’s packaging is eco-friendly, making you buy these products with a clear conscience.
- Fair trade– Clean beauty products are made by workers who are fairly compensated.