Men Skincare Routine ft. K Beauty: Breaking Gender Stereotypes

by BiE - Beauty in Everything
Men Skincare Routine ft. K Beauty: Breaking Gender Stereotypes



Why is skincare always associated with feminine pursuits? The traditional societal norms dictated by the WEST compelled us to stigmatise men with skincare. In recent years, the concept of men skincare routine has taken a detour & undergone massive transformation. This paradigm shift should be attributed to the emergence of K beauty, a.k.a Korean Beauty. Amongst the various skin care philosophies being pitted against each other, the principles of K beauty emerge as an anomaly due to their three principle values: Hydration, Protection & Prevention.

K beauty products have swiftly gained a lot of traction amongst men, by transcending gender boundaries, shunning away conservative societal norms and challenging stereotypical comments. The concept of skincare was dominated by women for eon years. BUT not anymore! Times have changed.

With the growing embrace of prioritising self-care over societal norms, men have increasingly started following skincare routines, and putting the health of your skin ahead of gender stereotypes. This blog delves deep into how K beauty products have changed conservative mindsets, by shattering the outdated ideas of masculinity in the realm of self-care.

Men Skincare Routine

Why Men Should Adopt a K beauty Men Skincare Routine

For most of the crowd, doing men skincare routine might seem like an additional task that can be easily skipped if in a rush. But the truth is, taking care of your skin is non-negotiable. It is as important for men, as it is for women. Check why:

  • Healthy Skin is Happy Skin: Always remember, happy, glowing skin is a reflection of healthy skin. Just like any other organ, men skincare routine also requires consistency, patience & determination. One needs to give it time to see visible differences. Skincare routines help in removing dirt, impurities and inhibit the clogging of pores.
  • Combating the Signs of Aging: Sun exposure, pollution, and even shaving can take a toll on the skin, leading to wrinkles, fine lines, and uneven skin tone. A consistent men skincare routine that includes products like sunscreen and moisturisers can slow down these signs of ageing, keeping your skin looking youthful and healthy for longer.
  • Confidence Boost: Taking care of your skin goes beyond physical benefits. It cultivates a sense of confidence and encouragement that transcends beyond mere physical appearances.

Men Skincare Routine

Understanding K Beauty: What Sets Men Skincare Routine Apart

What is K Beauty?

K Beauty is a multi-step regimen that stems from three main principles of hydration, protection and prevention. This phenomenon has caused a stir in the realm of skincare globally with its unique approach. The philosophy of Korean skincare that stands out from its counterparts is its emphasis on prevention rather than treatment. It proactively encourages people to address underlying skincare concerns proactively rather than waiting for the skin to react.

Men Skincare Routine

Why Should Men Adopt a Korean Men Skincare Routine

Hydration, gentle exfoliation and double cleansing lie at the heart of Korean men skincare routine. They believe that a well-hydrated, moisturised and clean skin is a sign of a healthy lifestyle. Well-hydrated skin is the cornerstone of achieving glowing skin. Exfoliation helps to get rid of all the stubborn dirt and impurities that could potentially result in breakouts if not treated.

K beauty products go beyond the surface-level benefits, it fosters a deep-skin holistic approach. By shattering the conventional notions of masculinity and femininity, K beauty emerges as a form of self-love. Every cream that you apply on your face, every stroke of gua sha smoothing your skin, and with every drench of your pores, you are investing in your skin, in your happiness. Perhaps, skincare for men is just for vanity, but as an expression of self-care without the fear of any judgements.

K Beauty Products Suitable for Men Skincare Routine

K Beauty offers a wide range of innovative products that cater specifically to men's skin concerns. Here's a look at some essential K Beauty products and how they benefit your skin:

  • Cleansers: K Beauty products offer a variety of cleanser options, including gentle foaming cleansers for everyday use and oil-based cleansers for removing dirt and sunscreen.
  • Moisturisers: Moisturisers are essential for keeping the skin hydrated and supple. K Beauty products like moisturisers often come in lightweight formulas that are easily absorbed by the skin. Most of your moisturisers contain exceptional humectants like hyaluronic acid, ceramides and glycerin that offer deep levels of hydration, promising a supple and luminous glow.

k beauty products in india

  • Sheet Masks: Once in a while, even men like pampering their skin with concentrated doses of skin-loving nutrients, a.k.a sheet masks. K Beauty products offer sheet masks for a variety of concerns, from hydration and brightening to soothing and anti-aging.
  • Sunscreen: Sunscreen is arguably the most important skincare product for everyone, regardless of gender. K Beauty products like sunscreens are known for their lightweight, non-greasy formulas that offer broad-spectrum protection from UVA and UVB rays.

Breaking Gender Stereotypes: Why Skincare Isn't Just for Women

For far too long, skincare has been associated with only femininity, compelling men to neglect one the most important steps of maintaining a healthy lifestyle: DOING SKINCARE! Taking care of your skin isn’t just about vanity; it is an expression of self-love. It was time that the glorified image of toxic masculinity be replaced by empowering practices of self-care. It is also important to understand that skincare isn’t time consuming, a simple CMP (cleanse, moisturise, protect) routine can also make a huge difference in glowing skin for men.

Additionally, the K beauty phenomenon has also encouraged skin care brands to manufacture products, specifically targeted for men. The products are formulated with ingredients that address common concerns like razor burns and oily skin.

glowing skin for men

Perhaps, this Renaissance movement in the realm of skincare has forced the stereotypes to rewrite the rules of men skincare routine by fostering open dialogues and suppressing judgements.


Skincare is a form of meditation; the conditioning of your soul. By prioritising self-care and embracing a simplified version of men skincare routines, they can achieve healthy, radiant skin and boost their overall confidence and personality. As society continues to break down misconceptions about skincare, K Beauty products offer a path towards a more inclusive and progressive approach to wellness for everyone.Till then to all the men, happy skin!

Leave a comment


Blog Categories

  • Beauty cocktails
  • Ingredients 101
  • What's new?
  • Related Blogs