Double Duty Beauty: How Skincare Can Be Your New Makeup?

Introduction

Can skincare actually double up as makeup? With the emergence of hybrid products, the line between artistry of makeup and science of skincare routine has been blurred. Similarly, hectic schedules, increasing awareness of personal hygiene, digital influence, all these factors have encouraged consumers to shift to a new beauty paradigm of skinmalism a.k.a hybrid skincare a.k.a. double duty beauty! So, this novel approach cuts down on the infamous 11-step skincare routine, saves time and streamlines your skincare routines. But what’s the real deal?

This simplified skincare routine often nourishes and promotes healthier skin. It enhances the inherent natural beauty that minimizes the need to apply heavy-coverage makeup. But are these double duty products truly effective? Or why has the beauty industry shifted towards skincare infused makeup? Read on to find out more.

The Rise of Double Duty Skincare Routine

The growing demand for multitasking products could be attributed to the pandemic. How you may ask? The pandemic ushered in the concept of skinimalism. An era of time-saving, convenient & performance-driven skin products where multitasking products are preferred over the overwhelming 11-step routines. Therefore, the demand for hybrid products is booming. This trend is fueled by several factors.

1. Hectic Schedules

It is an established fact, the millennials and Gen-Z club embrace the hustle-bustle. Our lives have become so busy, that lengthy beauty routines just don’t fit the schedule. Multitasking products offer time-saving solutions that promise guaranteed results with fewer steps. In lieu of separate moisturizers, serum, foundation, highlighter, people opt for multitasking products. So, choose a moistuziser that gives you the hydration of a humectant, glow of a highlighter and grip of a primer. Furthermore, this simplifies your skincare routine and saves time.

2. Cut the Clutter

Consumers are now increasingly adopting the minimalist approach. With numerous makeup and skincare products wobbling on your beauty shelves, skinimalism emerges as a conscious concept. Similarly, it allows consumers to have a smaller beauty cabinet, reducing the number of products & minimising the waste.

3. Emphasis on Natural Beauty

There is a growing demand for enhancing natural beauty over full face makeup. The fresh-face, no-makeup makeup look allows your natural beauty to radiate. It also nourishes and protects the skin from the external environmental stressors.

4. Advancements in Skincare Routine

Innovations in ingredient technology allow the market pioneers to develop skincare makeup products that can deliver multiple promises. Additionally, today’s skincare industry has the freedom to formulate products that can do the job of a moisturiser, serum, SPF & primer all in just one product.

Types of Double Duty Skincare-Makeup Products

Skinimalism emerges as a beacon of simplicity, sustainability and saves time. Below are some product skincare makeup categories that offer both makeup and skincare benefits. Come, have a look:

1. Shine & Glow Kit

A hybrid duo that gives you natural radiance & glow with every use. This duo epitomizes the phenomenon of low on maintenance & high on impact. Packed with two performance-driven products Moongleam Precious Gel Cream & Illuminating Face oil, this dynamic duo delivers healthy, dewy skin within just a few minutes. In short, the Shine & Glow Kit is engineered to bridge the gap between makeup & skincare, epitomised as the perfect solution for busy mornings and simplified skincare routines. Similarly, it helps you champion the No Makeup-Makeup Look. Read on to know this duo can simplify your life with just two simple steps:

• a. Moongleam Precious Gel Cream: This product needs no introduction. The Moongleam Precious gel cream has been designed to give you the hydration of a moisturizer, glow of a shimmery highlighter and grip of a primer. All three benefits seamlessly combined into one product. The star ingredients diamond dust, pearl protein & hyaluronic acid-gives your skin a subtle, shimmering & dewy glow. Furthermore, it promises to keep your skin hydrated all the long without feeling sticky.
• Pro-tip: When you want to go full face of glam, apply this product all over your face before you slop on some foundation. Glamour is guaranteed.
• b. Illuminating Face Oil: This luxurious oil is a radiating blend meticulously crafted to reveal your skin’s inner shine. Enriched with invigorating kumkumadi face oil, soothing licorice, and hydrating squalane, it revitalizes your skin, leaving it silky smooth and dewy.

2. Tinted Lip Balms

Tell us a better combo of lip balms with a tint of color & we will wait. No more gatekeeping, tinted lip balms are here to stay. Additionally, these lip stains offer nourishment, protection and healing with a flush of color that instantly rejuvenates your lips. It also cancels out all the pigmentation, lip cracks & dryness to transform your dull & dry lips.

3. Multitasking lip & cheek tints

Multi-tasking products that can salve your lips & give you a flushed cheeks. This 2-in-1 combo promises a flushed, rosy and stained appearance. In short, a must-have in your skincare routine.

Creating a Flawless Look with Shine & Glow Skincare Routine Products

Incorporating Shine & Glow into your skincare routine can simplify your life and enhance your natural beauty. So, here are some tips and application techniques:

• Cleanse your face with a gentle cleanser thoroughly
• Take a small amount of Moongleam Precious Gel Cream in your palms.
• Mix it with 1-2 pipettes of Illuminating Face Oil.
• Gently massage it on your face and neck in an upward motion.
• Follow it with a hydrating tinted lip balm for a flushed look.

Skincare Routine: The Benefits Beyond Convenience

Skinimalism as a lifestyle choice not only benefits your skin but also promotes sustainability and mindful consumption. The benefits transcend beyond convenience. It lays the ground for a healthy foundation, lesser environmental waste, streamlined skincare routine, natural radiance and reduced inflammation.

Conclusion

Skin-focused beauty approach is here to stay. It offers a refreshing approach, streamlining skincare routines, delivering time-saving solutions and allowing the natural beauty to shine through. This new beauty paradigm of makeup and skincare has truly shackled the standards of beauty. They have encouraged people to go easy on their skin and do what works best for them. After years of masking up and drowning your face in full-coverage makeup, consumers have realized the importance of the “less is more” approach. All in all, the double duty approach empowers you to achieve a natural, radiant look with less effort. One that is easy to follow & promotes healthy skin for years to come.